Title
A Motion authorizing the City Manager to provide $20,000 in funding for a partnership with the Hudson Area Chamber of Commerce for the creation of a targeted digital marketing campaign aimed at promoting Hudson as a destination for dining, shopping and services.
Brief Description: The Hudson Area Chamber of Commerce, in conjunction with the Merchants of Hudson, Destination Hudson, and a representative from the City of Hudson will oversee the creation of a targeted digital marketing campaign that is to be initiated through $20,000 from the City of Hudson.
Body
Legislative History
Introduced at February 23, 2021 Council workshop (file 21-0014)
Purpose & Explanation
The Hudson Area Chamber of Commerce approached the City for assistance in funding a targeted digital marketing campaign to promote all of Hudson as a destination for dining, shopping, and services. This marketing campaign would further enhance the work being done by the Chamber, Merchants of Hudson, Destination Hudson, and the City through the ShopLocal/ShopHudson partnership to help the Hudson business community weather the impacts of the Covid-19 pandemic. The Chamber requested $20,000 to initiate the targeted digital marketing campaign.
Legal Authority
Pursuant to Charter Section 6.04, Contracts & Purchasing:
Competitively bid and advertised for two consecutive weeks; bid tab attached: [Yes/No/NA])
Joint or Cooperative Purchase Program
Professional Services
X Other, expense does not exceed $25,000 and is within the City Manager’s spending authority.
Fiscal Impact
Currently Budgeted (Account #, $)
Supplemental Appropriation Required (Account #, $)
X Appropriation Not Required
Recommendation
Suggested Action
Staff recommends City Council make a motion authorizing the City Manager to provide $20,000 in funding for a partnership with the Hudson Area Chamber of Commerce for the creation of a targeted digital marketing campaign aimed at promoting Hudson as a destination for dining, shopping and services.
Submitted by,
Jane Howington, City Manager
Rhonda Kadish, Community Relations Manager