Title
A RESOLUTION AUTHORIZING THE CITY MANAGER TO ADOPT A PROJECT NAME AND DEVELOP SITE BRANDING FOR THE CITY-OWNED DOWNTOWN DEVELOPMENT SITE.
Brief Description: Staff is requesting Council support to rebrand the property with a name that separates it from prior development concepts, which are no longer relevant, and draws attention to interesting local features. Upon selection of a name, City staff could re-introduce the site to the community through a strategic communications plan.
Body
Legislative History
None.
Purpose & Explanation
Staff is requesting Council support to rebrand the property with a name that separates it from prior development concepts, which are no longer relevant, and draws attention to interesting local features. Staff identified many naming options based on community history and the physical landscape. The two that are proposed for Council consideration are ‘Clinton Crossing’ and ‘Brandywine West’. See ‘Site Identity’ for more details.
Upon selection of a name, City staff could re-introduce the site to the community through a strategic communications plan. This name will be the identity for the project as it moves through public engagement, preliminary plan, final plan, and development.
10/3/25 Update: Based on feedback received to date, the administration would proceed with Clinton Crossing of Hudson.
Legal Authority for Proposed Legislation
Pursuant to Charter Section 6.04, Contracts & Purchasing:
N/A Competitively bid and advertised for two consecutive weeks; bid tab attached:
Joint or Cooperative Purchase Program
Professional Services
Other [provide explanation]
Fiscal Impact
Currently Budgeted (Account #, $)
Supplemental Appropriation Required (Account #, $)
X Appropriation Not Required
Does this legislation require use of an emergency clause?
Yes [if so, explain why]
X No
Recommendation
Suggested Action
Staff recommend that City Council provide applicable direction and authorize the City Manager to adopt a rebranding and project name for the Downtown Development site.
Submitted by,
Thomas J. Sheridan, City Manager
Brian Griffith, Assistant City Manager
Greg Hannan, Community Development Director
Emily Fernandez, Community Project Planner