Title
Atlas Advertising Presentation to City Council Regarding the Marketing Initiative
Executive Summary: City Council has requested periodic updates from Atlas Advertising on the progress of the marketing initiative.
Body
Legislative History
Resolution 12-26 authorized the City Manager to seek qualifications from professional marketing firms to assist in the City Economic Development Department Marketing program.
Resolution 12-112 authorized the City Manager to enter into an agreement with Atlas Advertising for professional services for this marketing initiative.
Purpose & Explanation
City Council has requested periodic updates from Atlas Advertising on the progress of the marketing initiative. Atlas will briefly cover what has been done to date and will share information on strategic considerations, messaging recommendations and recommended campaigns going forward.
Timing Considerations
None
Fiscal Impact
X Currently Budgeted
Supplemental Appropriation Required
Appropriation Not Required.
Recommendation
Suggested Action
No action necessary.
Submitted by,
Charles E. Wiedie EDFP
Economic Development Director