Title
A RESOLUTION AUTHORIZING THE CITY MANAGER TO ENTER INTO A PROFESSIONAL SERVICES CONTRACT WITH THE IMPACT GROUP FOR MARKETING SERVICES FOR THE FIBER TO THE HOME PROJECT IN AN AMOUNT NOT TO EXCEED $54,000.
Brief Description: This contract provides professional marketing, branding, and public engagement services to support the launch and implementation of the City's Fiber-to-the-Home (FTTH) project, ensuring clear communication, effective outreach, customer education, and a cohesive brand strategy for the initiative.
Body
Legislative History
None.
Purpose & Explanation
Staff issued a Request for Proposals (RFP) for marketing and communications services to support the City's Fiber-to-the-Home (FTTH) project. Several firms submitted responses, which were evaluated by a selection committee composed of the Chief Innovation Officer / IT Director, the Communications Manager, the Assistant City Manager for Finance, Assistant IT Director and the Broadband Business Development Manager.
Proposals were assessed based on experience with municipal broadband or comparable public infrastructure initiatives, demonstrated marketing strategy capabilities, cost, and alignment with the City's objectives for the FTTH program. After reviewing all submissions and conducting follow-up discussions, the committee identified The Impact Group as the top candidate due to their extensive local government experience, proven strategic communications work, and capacity to support both the launch and long-term engagement needs of the project.
Below is a summary of proposals received:
? The Impact Group - $54,000
Demonstrated strong municipal communications experience, a clear understanding of the FTTH initiative, and a comprehensive plan that included branding, public education, digital asset creation, and stakeholder engagement.
? Kate & Co - $72,000
Offered solid marketing capabilities with notable experience supporting a local broadband operation. However, pricing was significantly higher...
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