Title
Presentation: Economic Development Marketing Plan
Executive Summary: As requested by City Council, Economic Development Director Chuck Wiedie will provide a summary of the campaigns undertaken in Phase I of the Economic Development Marketing Initiative and the cost associated with each aspect of this project, as well as the campaigns proposed for Phase II and the cost associated with each. Ms. Roberts, Communications Manager and Mr. George Snider, Economic Growth Board Member, will also be present.
Body
Legislative History
On October 3, 2012 City Council approved Resolution 12-112 authorizing the City Manager to enter into as agreement with Atlas Advertising for professional services related to an economic development marketing initiative.
Purpose & Explanation
Section 2.6.1 of City Council's Strategic Plan encourages the development of a strategy and message to market Hudson as a great business location. Parts of 2.6.2 urge the design of a specific plan and the implementation of same.
Timing Considerations
Parts of Phase II have already been done and we will be moving forward towards full implementation of Phase II.
Fiscal Impact
X Currently Budgeted
Supplemental Appropriation Required
Appropriation Not Required.
Recommendation
Suggested Action
Staff recommends that City Council authorize the spending of the budgeted amount for execution of Phase II of the Economic Development Marketing Initiative
Submitted by,
Scott N. Schroyer, Interim City Manager
Charles E. Wiedie, Economic Development Director