Title
A RESOLUTION AUTHORIZING THE CITY MANAGER TO ENTER INTO A CONTRACT WITH AKHIA PUBLIC RELATIONS, INC. FOR MARKETING OF THE CITY'S BROADBAND SERVICES KNOWN AS VELOCITY BROADBAND; AND DECLARING AN EMERGENCY.
Executive Summary: This project involves the award of a contract for marketing services to continue the Broadband Marketing Initiative to support the implementation, public education and sales of Velocity Broadband to businesses and residents as approved by Council.
Body
Legislative History
Ordinance No. 15-100, Authorizing the Provision of City Broadband Services and Authorizing the City Manager to Set Rates Therefor, passed by Hudson City Council on July 14, 2015.
Purpose & Explanation
Hudson City Council recently approved the design and installation of a high-speed fiber-optic internet network for businesses and residents in Hudson. After hearing demands for faster, more reliable Internet from businesses and residents and after conversations with current suppliers which indicated they were not willing to bring gigabit speeds to our community, Council supported the City providing this service to the community. This initiative will place Hudson on the forefront of technology, joining only a select few cities nationwide to offer high-speed, fiber-optic broadband Internet and voice services to the City. As such, Velocity Broadband will be a catalyst for economic development business retention and attraction and quality of life. Marketing is an integral element in the broadband business plan as approved by City Council.
The City will be generating customers in competition with major, for-profit companies that spend time and money on advertising and marketing. Therefore, it is critical that the City have a strategic marketing plan and strategies in place to ensure the successful sell-in of the new Velocity Broadband service.
In addition, we have been reviewing our economic development marketing plan, realizing that the new broadband initiative wi...
Click here for full text